NBDA: Bicycle Retail Radio

Send us a textThis episode’s guest is Scott Fitzgerald, CEO of Buddy Pegs. Buddy Pegs on the surface is a framework of support to help parents introduce their children to cycling.  This conversation leaves listeners with advice on how to support the growth of cycling at all ages, provide opportunities for youth to take part in retailer-led cycling programming, and have fun while doing it. This episode’s special guest host is Chad Pickard, NBDA Board Member and Owner of  Spoke N Sport in SD. Support the show

Send us a textRetail Fitting RoomsSupport the show

Send us a textToday’s podcast features news about the NBDA P2 Workshops at CABDA, Continuing Education courses, NBDA’s Career Board, a recap from the recent NBDA Costa Rica Trip, and an interview with special guest Scott Buelter, CEO and President of Ascent360. A relationship marketing leader who specializes in optimizing marketing programs through data, analytics and technology, Scott has led and built marketing programs for over 50 Fortune 500 clients in multiple industries. Working closely with the team at the NBDA, Scott has been helping to lead retailers’ best practices in data collection, guiding and educating on the importance of offering personalized and customer-centric service. Listen in and gain insight in marketing, communication, and outreach to keep all cyclists engaged with the industry and local retailers. Support the show

Send us a textRetailers- Helping teach children to ride Support the show

Send us a textThis episode’s guest is Mike Herlinger, founder of Club Ride Cycling Apparel. Listen in to this episode and learn about the importance of the simple existence of riding apparel that offers technical fabrics, lifestyle vibes, and premium features that allow us to go from ride to post ride, how you as a retailer can use branded clothing to build store culture and position, and how to introduce cycling clothing to every rider, including all these new riders who recently found our sport. Support the show

Send us a text5 tips for effective outdoor retail signageSupport the show

Send us a textThis episode’s guests are Chuck Gleason and Josh Sutton, Owner and Manager of Trailyard, located just two miles from downtown Valparaiso, Indiana, a town just an hour outside of Chicago. Trailyard took the “bike shop + one other thing” formula to the next level, creating a destination for the whole family featuring a full-service mountain bike shop and family-friendly restaurant, bar, and café. Listen in and learn how you too can create a space for your community to adventure right at home.Support the show

Send us a text4 winning ways to build your email databaseSupport the show

Send us a textThis episode’s guest is Benjamin Alexander, the owner of Southwind Cycle and Outdoor, with 2 locations in Kansas. Ben has brought boutique retail to Lola, whose population sits around 5,343.  The conversation today will leave the listener with thoughts on serving the needs of every customer that comes in your door, the importance of word of mouth, how brands can support premium products in rural areas, and how important it is to continue to evolve, analyzing expense and margin while adapting operations to stay profitable. Support the show

Send us a textTime Management Tips For RetailersSupport the show

Send us a textThis episode’s guests are Steffen Root and Jaryn Pierson, the Co-Owner and Manager of Berkshire Bike and Board, with 3 locations in the Northeast. The conversation touches on retaining the mom-and-pop feel within your store while running a well-oiled machine, how a detailed structure helps all areas of operations, placing the right person in the right place, and how important it is to get every customer that comes in the door to experience the joys of an ebike. All this and more filled with optimism and a bit off apprehension as we enter into 2023. Support the show

Send us a textThe Importance of a Refund PolicySupport the show

Send us a textThe Nosh is a monthly feature highlighting NBDA President Heather Mason and Development Director Rachelle Schouten discussing life, work, relationships, and their take on the latest industry news. Nosh #7 features 5 resolutions for the bicycle retailer, a reflection back on 2022 NBDA programming, and a look into 2023. In this episode they are joined by an industry veteran and visionary in leading real-time service contracts and insurance consulting- Frank McMillan, Founder of Ensure Protect and developer of R.I.D.E.S. (Ride it Daily Extended Service).Support the show

Send us a text5 things to help you plan for your most profitable retail year in 2023Support the show

Send us a textIn this episode we have invited several members of the NBDA Board to share wisdom and best advice for retailers as we wrap up 2022 and head into 2023. Where should retailers focus? Any tips? Thoughts about vendor relations, cashflow, staffing, and fixed costs? Joining us in this very special episode focused on ensuring specialty bicycle retailers future success are Peter Henry (Landry’s), Kent Cranford, John Robinson (Johnny Velo Bikes), Gillian Forsyth (BFF Bikes), and Chad Pickard (Spoke N Sport).  Support the show

Send us a text40 Tips on How to Get More Customers to Your StoreSupport the show

Send us a textThis episode’s guest is Gary Vernon, Walton Family Foundation Senior Program Officer supporting Steuart and Tom Walton’s work creating a world class destination for mountain biking and all types of cycling in the state of Arkansas. Gary is an avid mountain biker and off-road motorcyclist and an expert in competition motorcycle trials. His passion for cycling spans nearly 50 years. Arkansas is an economically driven state and the investment from the Walton family into local trails and advocacy has created a biking destination. Listen in and learn how you as a retailer can transform your community through trails, including the core elements to shape a “destination”, creating trail ambassadors, involving youth and new riders, and the lasting positive impacts of your hard work. This episode is hosted by special guest host Chad Pickard, owner of Spoke N Sport in SD and NBDA Board Member. Support the show

Send us a text5 Tips to Improve Cash Flow in Your Retail BusinessSupport the show

Send us a textIn a recording on December 1, 2022, NBDA President Heather Mason sat down with Lauren DiMartino, North American Market Lead at Kids Ride Shotgun, for a NBDA Member Roundtable Event focused on the kids category. In this conversation listen in to learn why the kids category is so important to a retailer’s offering and what the current climate is like around kids sales. The conversation dives deep into retailers who are excelling at sales and why, tips for interacting with parents regarding bike and helmet sizing, and what’s missing in the current landscape. The roundtable is jam packed with value-add nuggets for retailers of all sizes. Support the show

Send us a textBest practices that retailers should be focused on during the cold season.Support the show