The Tai Lopez Show

I’m not really into materialism but I have to admit fast cars are pretty fun.In business and in life it’s important to have a mix of selfish and unselfish goals.Why is capitalism so successful?It’s based around the first cognitive bias – the reward bias.Adam Smith says that you have a reward mechanism built into your mind in terms of what you want to buy and what you want to consume.But more importantly, everything in business is about creating customers. So whether you own your own business or work for somebody else you still have to focus on creating a customer base.“There is only one valid definition of business purpose: to create a customer.” - Peter DruckerA lot of people get confused about what a business exists for. They think it exists for personal profit, or net profit for shareholders, or that it exists for charitable purposes: to save the world.All of those goals are real, some are worthier than others, but at the end of the day they’re there to create a customer.Without customers you have nothing.

I am not really religious but it's the holiday season. So I decided for today's Book Of The Day I would read the Bible, specifically the Book of Proverbs. The wise man says in Proverbs 22:7, "...the borrower is the slave of the lender." How true this is.  Throughout history, the lender has always been the master over the borrower. The average person in the USA is $225,238 in debt. They owe $15,263 on their credit cards (at interest of around 14.95%), $147,591 on their house, $31,646 on student loans, and owe a staggering $30,738 on their car.  You might be in debt too. If you are in debt you have two choices. You can be like most people and blame capitalism or 'corporations.' Or you can follow the old saying, "If you can't beat them, join them." So become a lender. Start lending money yourself. Start small. Lending money will accomplish one main thing: make you sophisticated with money. Nothing will make you more financially savvy then lending out a little money and losing it, then learning from your mistakes

For today’s Book-Of-The-Day I’m talking about “Attached” by Amir Levine & Rachel Heller, and how you can use the science of human attachment to find love and form lasting relationships.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

From taking Elvis Presley on tour, to raising 1 million dollars in a day, Jerry Weintaub has done it all. He is one of the most dynamic, persuasive men there has ever been. In todays book of the day I go over how he became the man he is today. Want  to get some bonuses and the book from me? You can get them here: http://bit.ly/1CxyxKRLearn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

If you could snap your fingers and instantly stop your aging problem, would you? In today's book of the day "The 50 Secrets To The World's Longest Living People" I look at this great book on reversing aging. You can buy this book from me here and get some special bonuses here http://bit.ly/1z4V2AoLearn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

This is one of the best books for getting anything you want, today I read "Total Recall" by Arnold Schwarzenegger. Get this book, my private bonus notes, and 'Smart Reading' here http://bit.ly/1sMbNnkLearn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Today I'm talking about the book "Trump: How To Get Rich." It has a cheesy name with some very powerful insights.  You can buy this book from me and get my new 6 video smart reading course, and some bonus video notes that I don't go over in this video here: http://bit.ly/1uUe1LKLearn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

When I was seven years old I remember listening to some country western song on the radio and asking my mom, "Why do people always sing about love?"(At that age, I would have rather listened to songs about video games instead of how some guy misses his ex-wife).My mom answered, "Because love is important and complicated."It turns out mom was right.How we relate to other humans in love and friendship basically makes or breaks the quality of our life.Jonathan Haidt, a social psychologist at New York University’s Stern School of Business at concluded:"Conflicts in relationships - having an annoying office mate or roommate, or having chronic conflict with your spouse is one of the surest ways to reduce your happiness. You never adapt to interpersonal conflict. It damages every day, even days when you don't see the other person but ruminate about the conflict nonetheless."That's why 25% of all the books I read are about social life: romance, love, friendship, and family.Today's book of the day is "Why Beautiful Pe

In todays book of the day I read the Lessons of History By Will and Ariel Durant. You can buy this book from me, and get into my private mentor program, my new smart reading course, and my in depth bonus book notes here: http://bit.ly/1qTIvSxLearn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

You must innovate if you want to change your life, your bank account, and the world. Innovation is easier said than done. In “Zero To One” the author, Peter Thiel, opens by saying that if you are merely following and 100% mimicking other people, you will always be one step behind. You can sign up for my VIP Club and get the book here http://bit.ly/1GvRE5B Thiel says, "Every moment in business happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.” The key (as I talked about on my live TV show - tune in at 11:30am daily on TaiLopez.com) is knowing the exact balance between brand new innovation and not falling prey to "Nudist Buddhist Syndrome." "Nudist Buddhist" is what one of my mentors, Allan Nation, says is the law of innovation. He told me, “You can be a nudist and people won’t think you’re super weird, b

People say that to be happy you have to be unselfish. But are they right? Because we all know selfish and greedy people, who seem to have it all. We have all been betrayed by someone who went on to live a seemingly perfect life. Who went on with seemingly no consequences... So there has to be something more to this - a more elegant explanationof the conflicts of life. A root explation of our selfishness... Of our altruism... About our DNA and "Nature vs. Nurture..." In today’s Book-Of-The-Day, “The Selfish Gene” by Richard Dawkins, weexamine this question of whether we are born greedy and 'evil' or ifwe only learn it from our environment. You can buy it from me here http://bit.ly/16gFhPR plus get a bunch of other bonuses for free. I consider this to be one of the 5 most important books that everyhuman should read. Yesterday I was talking about it on my Book-Of-The-Day TV show (checkout a new episode everyday at 11:30 am PST on www.tailopez.com/tv)  One million people have read "The Selfish Gene" since Dawkins

Almost everyone thinks they’re an expert when it comes to food and diet.In fact, we all know people that have crossed the line, and it’s almost become a religious conversation.In today’s Book-Of-The-Day, “Diet Cults” by Matt Fitzgerald, we delve deep to try to find the truth.Get the Book-Of-The-Day Deal here: http://bit.ly/1skG9xaWhat is the diet that we should all be following?I talked about this a few days ago on my new live Book-of-the-Day TV show that airs every day at 11:30am PST on TaiLopez.com.When I was at Joel Salatin’s, it was fascinating. Thousands of people would come in from all around the world, each of them with their own opinion on diet -  whether they were Vegan, Paleo, Low-Carb or Atkins.And most of them came there extremely confident in their beliefs.The interesting thing about a farm is that you’re so close to the earth that you actually get insight on biological processes that the average city person never gets.If you ask most people in the city how many grams of protein, sugar, or carboh

If you're not careful, the 25 cognitive biases of your brain will destroy your life. As Friedrich Nietzsche says in today's Book-Of-The-Day "Man Alone With Himself" "Many people are obstinate about the path once it's taken, few people about the destination." Get the Book-Of-The-Day deal here: http://bit.ly/1BwZ5vj He means we are stubborn about the wrong thing. Earlier today on my new TV show [Every day at 11:30am PST on TaiLopez.com] I talked about how stubbornness can be a powerful tool. But the devil's in the details. It depends on how you define stubbornness. If you are stubborn about the methods you’re using you will usually lose your way - it will be fatal. You should only be stubborn about one thing: Getting the end goal you wanted. Everything else should be flexible - up for discussion. I had someone in my family decide he was going to become a Fruitarian. He ate bananas all day. But he didn't set it up as an experiment. The Fruitarian diet experiment became his god. He became the servan

In today's Book-Of-The-Day we look at "Where Good Ideas Come From" by Steven Johnson. If you want to buy this book and get the 'Smart Reading Course', the ‘67 Steps Video Series', and Tai’s personal book notes check it out here http://bit.ly/1yx4Is6 Also check out Tai’s new TV show every day at 11:30 am PST on TaiLopez.com  If you want to sign up for the next LIVE online seminar you can do that here: http://bit.ly/1wvWD6S There may be no better skill to possess in the world than the ability to come up with good ideas. Think about it. The reward for good ideas is massive. Mark Zuckerberg definitely knows the value of a great idea. For him it’s roughly $33.3 billion dollars.  Now, you might not need a billion dollars. But according to Daniel Kahneman and his research, you definitely need at least $75,000 a year. Good ideas have the potential to change your bank account. Good ideas also have the potential to change your health.  Tai’s dad caught scarlet fever when he was a baby, and doctors said he woul

Today's book-of-the-day is "Folks, This Ain't Normal - A Farmer’s Advice for Happier Hens, Healthier People, and a Better World" by Joel Salatin, if you want to order this book from me click here: http://bit.ly/12BAhE0 When I was still a teenager my mentor Joel Salatin used to tell me, "Tai, nature always laughs last." For you to live the good life you're going to have to understand nature and biology. I don't care if you live in a high-rise in Manhattan or one of the hundred million dollar condos I saw in London last month. The laws of nature still apply as much to you today as they did 10,000 years ago. If you don't know who Joel is (besides the fact that he was my first mentor), he's a famous international speaker, who’s done two Ted talks, and has written 10 books.  But most importantly, he's known for pioneering grass-fed beef and pastured eggs. His Virginia Polyface Farms has had everyone (from celebrities, presidents, even prime ministers) coming to learn from his wisdom. I was actually just visiting J

Today's book of the day is "Bounce". If you don't already own “Bounce”, this book is an absolute must have. I worked out a deal with the publisher so you can buy the book brand new directly from me. http://bit.ly/12q7Bgk What most people forget is that life is not about the situation in which you find yourself. It's about the level of "deep domain expertise" that you possess. This is what the best scientific research shows. In the modern world, you are surrounded by generalists. Jack of all trades.  Being a generalist won't get you far. Stop being a generalist. It's like Steve Martin says to people who want to break into show business: "Be so good they can't ignore you." Only when you have deep domain expertise will you be so good that even the haters will be forced to stop and pay attention.  If you remain a jack of all trades you'll stay ignored.  In "Bounce", today's book-of-the-day, Matthew Syed talks about the myth of inborn talent. I ran across this book several years ago and it's made its way to my top

In today's books of the day I'm sharing 6 insights with you that I took from some of the toughest people in the world, the Navy Seals. I thought this book was so good that I went out and bought some that you can buy from me here http://bit.ly/1zJU6mJLearn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

I'm here in Palm Springs doing some work with my team and thought I would make a quick book of the day. I got asked if someone had a gun to my head and I was completely broke how I would make 1 million dollars? Here's my answer, "I would go out to a big market and I would take an idea that is working really well and bring it to a small market."Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Today's book of the day is A Few Lessons for Investors and Managers From Warren Buffett by Peter Bevelin. This is one of the best books on investing I have ever read.Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Have you ever asked yourself these questions: How smart am I and does it even matter? Do I need a high I.Q. to be rich?  Today's Book of the Day is, “Successful Intelligence: How Practical and Creative Intelligence Determine Success in Life” by Robert Sternberg. Sternberg hypothesizes that I.Q is not a fixed measurement, the way it has been misunderstood for years, and he gives us a lot of insight into how IQ is changeable.  Can you answer these questions as a comment below? 1. What is a self defeating attitude that you have had towards your I.Q. or intelligence? 2. What is a negative expectation that others have put on you that you want to defy?Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.