Chinese tourists - what do they want? Facts, ideas and successful examples

The world has never seen such a huge business opportunity for which they have so little understanding of how to address it. Many entrepreneurs have, more or less seriously, dreamt...

Make me not me Product stories as sales driver and identity builder

Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our...

How to create high profitability The four foundations of profitability

“Profitability development” could just as well be the title of this book. It takes a completely new perspective on economics, focusing on how the four foundations of...