Ally Loprete

Go beyond slight recognition and dive into stardom. Years before I was a business coach for parents, I was a business coach for actors in Hollywood. I didn't teach them how to act, but I did coach them on how to know their "product" as well as how to create out of the box marketing strategies that would allow them to be remembered by the people who were in a position to hire them. The business of acting isn't much different than your home based business where you structure your own game plan, work to build memorable relationships, and represent your brand with complete confidence and poise. Many of the most passionate and talented actors share a common pitfall in their careers: They are so passionate about the art of performing, but they often ignore the necessary business steps it takes to get them in front of the camera, or on the stage. "I don't want to play the Hollywood game, " they'd say, "Just put me on the stage and let me perform." My response? "If you don't create a business plan and a unique market