Underdog Empowerment

There’s a problem Zach has been trying to solve for years, but never went all in on. While putting together his goals for 2023, Zach decided now is the time to build that large email list. With a goal of 50,000 subscribers, Zach wants to build a newsletter that creates transformation, and builds deep connections. So, he reached out on Facebook and asked his network if anyone knew someone that could help him make that goal a reality. Seth Ellsworth was tagged as the expert on the matter, and Zach has him on the show today to teach all of us the ins and outs of building a strong email presence.   It all starts with creating a transformation for your subscribers. Having been involved in high-ticket coaching/consulting since 2004, Seth has seen it all. What he has found works is the transformation first, transaction second philosophy. Seth prefaces by saying he’s not a marketing scientist, he didn’t do great in school, and has an average IQ, but he knows what works and what doesn’t. He’s found that when you care