Underdog Empowerment

We’re all familiar with digital marketing, but have you heard of neuromarketing? Chances are you haven’t since today’s guest, Alex Vonderhaar, is one of the only one’s talking about it. It’s completely unorthodox and will flip the script on marketing as we know it. Alex is no stranger to the Underdog Empowerment podcast, so if you missed his story before, check it out on this past episode. Today he’s sharing the exact framework he uses to bridge neuroscience and digital marketing to get results that last.    As cliche as it sounds, Alex says it all starts with mindset. If you’ve never heard of the prime number maze, it was something discovered by physicist Richard Feynman. He found that rats could be trained to make it through a maze by turning at every even or every odd number, but they couldn’t be trained to turn at prime numbers because it was too abstract. He found that there could be patterns in our daily lives that, if followed, would lead us to success, but we just couldn’t comprehend them. In other wo