Underdog Empowerment

One of Zach’s goals for 2023 is to grow his email subscribers list. So, while he’s learning how to make that happen, he’s sharing that knowledge with you as well. Greg Johnson is one of the experts on how email marketing works, and he’s sharing some of his best tips and tricks. As a coach and consultant, Greg is passionate about e-commerce and digital marketing. Along the way he’s learned that you almost have an unfair advantage for sales when you already have an audience to sell to. That’s where email marketing comes in.   Think of it as a ‘one-to-many’ platform that feels more like a ‘one-to-one’ experience for the reader. Just like a podcast, an email series builds rapport over time. It’s an opportunity for people to get to know, like, and trust you, before you try to sell them on something. It all starts with what you can offer a potential subscriber. For example, Zach offers his podcast listeners a podcast roadmap that will help them to launch and rank a podcast of their own, when they subscribe to his e