Underdog Empowerment

Matthew Schmitt is a successful entrepreneur and marketer from the St. Louis area. He was born and raised in Chesterfield, and his father worked for Anheuser Busch, the maker of Bud Light. After graduating with an IT degree during a recession, Matthew found it difficult to secure a job in his field, and ended up living in his parents' basement while applying to anything he could get his hands on. Matthew's back was against the wall, so he started to play around with building a website and documenting his weight loss journey, which ultimately led him to lose 100 pounds. Although he was good at building, he struggled with monetizing his website. Eventually, he found a job at Anheuser Busch, but he was still itching for something else. Matthew started to experiment with affiliate marketing on Google, but he got shut down. However, when Facebook opened up targeting and ads, he became one of the first people to get involved. He did direct-to-print t-shirt sales, which didn't require a lot of inventory, and he was