Data Gurus

Reed Cundiff, the newly-appointed CEO of Sago (formerly the Schlesinger Group), joins Sima to talk about how he got to where he is in his career and the exciting journey ahead of him. Reed’s story Reed cut his teeth as a marketing analyst. He spent about ten years tracking the enterprise resource planning industry and then moved to Microsoft, where he ran global insights for almost twelve years. After that, he had the opportunity at Kantar to head an integrated team that initially ran the North American business and later all of the Americas.  Becoming the CEO of Sago After managing the insights team at Kantar for a long time, learning a lot, and going through multiple business cycles, Reed jumped at the opportunity of becoming CEO of the Schlesinger Group, now known as Sago.  What attracted Reed to Schlesinger? Three things attracted Reed to the idea of running Schlesinger. The first was that he felt there was a lot he could learn from his role as a stand-alone CEO and from looking at the i