The Glossy Podcast

Jennifer Fisher may have fallen into launching her fine and brass namesake jewelry brand in 2006, but she's proving she's got a knack for scaling the company. Since its inception, Fisher has grown her company into a lifestyle brand. She opened its first West Coast store in 2021, which she followed with a location in NYC's Soho neighborhood in June. The brand is also available in eight Saks stores across the U.S.  "When I started this brand, I didn't want to rely on wholesale. I started this company out of my bedroom selling direct-to-consumer, customizable fine jewelry. My intention for the brand was to stay true to that. … [Jennifer Fisher] never had a large-scale wholesale business intentionally. But that is now changing," Fisher said on the latest episode of the Glossy Podcast. "We still love our DTC model. But for the growth of [the brand], it's important for us to be in other cities so people can touch and feel the jewelry. We've noticed with opening up [our] two stores how important is for people to act