The Glossy Podcast

Arianna Casadei on modernizing her family footwear business

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Sinopsis

Arianna Casadei, head of marketing at her family's namesake brand, Casadei, has her eyes set on the future of retail and technology. The 60-year-old, Milan-based luxury footwear business, which was started by her grandfather, has made a name for itself through its design and craftsmanship. And its "Blade" heel style has become well-known among footwear fans. "From a craftsmanship perspective, [the Blade heel] is so interesting, because heels are usually made of plastic, while here you have a stainless steel heel sole within it," Casadei said on the latest episode of the Glossy Podcast. "With all of the trials they did throughout six months — the whole team was restlessly trying and trying, day in day out [to create the perfect heel] — when it came alive, it was like winning a championship or something." This year, Casadei is celebrating the 10-year anniversary of the "Blade," which has been a bestseller since its inception. As part of the celebration, Casadei released a limited-edition wearable NFT, a first f