The Glossy Podcast

 According to Loretta Choy, chief merchandising officer at Stitch Fix, data is one of the most important factors in fulfilling the Stitch Fix customer's personalized demands. Choy joined the Stitch Fix team in 2019, only a few months before the pandemic upended the workforce. She said her team's ability to adapt and analyze data was key to keeping the business afloat. Choy's team uses billions of data points to inform which products and new categories Stitch Fix introduces to its assortment. Under her leadership, Stitch Fix added athleisure and activewear to its offerings after noticing consumer shopping trends had shifted. "We were thinking, 'How do we ensure during Covid that we have apparel that is right for [the consumer]?" Choy said on the latest episode of the Glossy Podcast. "Some of the [demand we saw] from our clients was item [specific], but often, it was about the end use. It was about, 'How [do] I shift my look or my wardrobe?' Those were important data inputs we received." Choy admitted that work