The Glossy Podcast

Meg Strachan launched jewelry brand Dorsey in November 2019 as a side project. Though she knew she eventually wanted to launch her own company, financially, it didn't seem possible. "My path to founder was not a leap, it was gradual. I call it a parallel path," Strachan said on the latest episode of the Glossy Podcast. Strachan had over 15 years of experience as a growth marketer at brands like Anine Bing, Carbon38 and Bandier. But when it came time to fundraise for Dorsey, she faced roadblocks. "I wasn't able to raise money prior to the brand having traction, which was fascinating for me, because I met with a lot of incredible VCs," Strachan said. "I was told, 'You have the exact resume of a founder we would invest into,' but all of them really told me, 'We don't really know the jewelry market.'" In September of 2019, Strachan joined sustainable activewear company Girlfriend Collective as the vp of growth across all channels. "I took on the role on a full-time consulting basis. I was [working] 9-to-5 with Gi