The Glossy Podcast

When Alyssa Wasko was in college, she never thought she'd start a fashion brand. Fast-forward 13-years later, and Donni has become well-known for its elevated basics. In 2009, Wasko began making scarves to cope with the death of her father, Donald, for whom her company is named. Her college friends started placing orders and, eventually, she was selling scarves as a side gig while working at Chanel as a visual merchandiser. On the latest episode of the Glossy Podcast, Wasko said her years at Chanel prepared her well for her current role and that her Chanel co-workers were supportive of her side hustle. She also recalled hat, while getting her company off the ground, she sold scarves on Etsy and hosted trunk shows throughout the year. Now, Donni is sold in over 115 stores worldwide including Saks, Revolve, Holt Renfrew and Free People. Donni also sells direct-to-consumer through its brand website.  Drawing on its core characteristics of comfort and ease, Donni has since expanded from selling neck warmers and s