The Glossy Podcast

Joining Google mid-pandemic to be its global consumer marketing director for commerce wasn’t an obvious next step for Stephanie Horton. Prior, she held roles that were comparatively more fashion-centric, including CMO at Farfetch, chief strategy officer at Alexander Wang and global head of communications for Shopbop. But she was up for a new challenge. “I’m not really a career architect. Things kind of come my way, and [the draw, for me] is really about the scope and what I can learn, and whether there is something new or innovative there,” Horton said on the latest Glossy Podcast. “[Google] seemed like a great chance for me to be a part of something that was in the building stages -- it was building blocks and really looking for an identity. And there were so many cool things on the table on the product side that I found really interesting and innovative.” Now a year-and-a-half in, she’s making great progress on bringing the Google Shopping product vision to life and educating consumers on the tools the plat