The Glossy Podcast

Out with the old and in with the ... old? In June 2021, MCM unveiled a novel, but old-school logo for the first time in its 45 year history. Although the new take on the iconic Visetos print signifies the brand’s evolution, the vintage-inspired Italian jacquard fabric is meant to convey MCM’s past in step with the ever-changing fashion industry.  “Heritage creates so much emotion for [the] consumer,” said Dirk Schönberger, global creative director of MCM, on this week’s Glossy Podcast.  Still, MCM knows adapting is a constant in fashion. Its computer-generated take on the logo and its choice of non-leather fabrics demonstrate the brand’s ongoing need for change. “If you look closer, you see the cubes that we have are consisting of the diamonds from our original logo,” he said, referring to MCM’s new Cubic Monogram, part of the second phase of the brand’s refresh that launched on October 4. In addition to the updated logos, Schönberger has facilitated MCM’s collaborations with Gen-Z heavyweights like Billie Ei