The Glossy Podcast

From the Revolutionary War that facilitated the founding of the United States to the Black Lives Matter movement, America has shown that nothing is set in stone if people are willing to fight for change. Also intertwined within the country’s foundation is denim, which, despite its seemingly benign presence as a fabric, denotes social change, as well. As fashion brands across the industry respond to calls for eco-consciousness, AG Jeans, a denim brand founded in 2001, has been a trailblazer in promoting sustainable denim. “In the last 12-24 months, we're finding that customers are caring more than ever,” said Sam Ku, president and creative director of AG Jeans, on this week’s Glossy Podcast. “They've decided that, yes, I am willing to pay a little bit more for something that is better for the planet. I am [also] willing to buy a little bit less and buy better quality and make it last longer.” For AG, this shift in the industry manifested in the Jean of Tomorrow, a 100% biodegradable jean made of “eco-friendly