The Glossy Podcast

When Vashtie Kola became the first woman to design a Jordan sneaker in 2010 -- 25 years after the dawn of the shoe's revolutionary debut -- it was a feat for a woman to break into the boys club that is streetwear. Fortunately, Aleali May, a style consultant, designer and model, continued to break down the gendered walls of the sneaker industry in 2017. But for May, because "it's taken this long" to bring another female voice into the forefront of the design process, pledging to "get this whole women's market rolling," has been crucial in her journey with the Jordan brand, she said on this week's Glossy Podcast. After working at RSVP Gallery, an upscale and streetwear retailer in Chicago owned by Virgil Abloh and Don C, May was offered the opportunity to make her own mark in Jordan history. And with that opportunity came the guiding question of storytelling. With Air Jordan, “Every silhouette has its own story,” said May. As a force integral to both the ins and outs of the fashion industry, May’s unique perspe