The Glossy Podcast

With 25 years of experience at luxury brands like Burberry and Céline, Ulrik Garde Due’s reputation for revitalizing companies led him to his current position as president and CEO of Mark Cross, America’s oldest luxury accessories brand.  “I saw a real opportunity in creating a lifestyle positioning," he said on this week’s episode of the Glossy Podcast. “[Not only with] women's accessories, but also [by] relaunching men's, which we [did] last year ... [and] creating more of a gifting destination for top-class quality and American luxury." When the pandemic hit, however, “We went from this survival to contingency planning to then, as I like to call it, ‘thrival’ mode,” said Garde Due. “It was our job to start thinking of the opportunities that this pandemic created for the industry and for the luxury consumer, and look at the post-pandemic era and what was needed to get executed during the pandemic to be ready for that.” That meant focusing on developing Mark Cross’ wholesale and directly operated channels an