The Glossy Podcast

Fashion brand founder-influencer Amanda Steele on 'OG YouTube' and the importance of organic content

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Sinopsis

To be able to say that you’ve been an influencer for almost half of your life is a feat -- even for digitally native Gen Zers.  Multihypenate Amanda Steele, 22, has spent 12 years creating content for social channels including YouTube and also boasts the titles of fashion brand founder of Steele and working actress.  “Most of my success came from me doing it so early,” said Steele, of her influencer career. “When it gets overly saturated, whatever platform you're using, it's just hard to get your content seen.”  Steele, who launched her YouTube channel in 2011 with dreams to become a fashion designer, branched into makeup as the beauty industry took over social media. Now, as the founder of her own clothing line, Steele -- which she describes as “model-off-duty style" -- her aspirations in fashion have come full circle. The line includes “leather pants, so it’s edgy and sophisticated,” along with blazers and baggy jeans. “It’s not super trendy,” said Steele. “But you can walk into a business meeting or you ca