The Glossy Podcast

'More than just order history': Farfetch's Kelly Kowal and Sandrine Deveaux on the new standards of personalization

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Sinopsis

Marketplaces were among the big retail winners of the past year, and Farfetch was no exception. “We performed really well, as an overall company,” said Kelly Kowal, chief platform officer at Farfetch, on the latest episode of the Glossy Podcast. In its first-quarter earnings, released on May 13, Farfetch reported a 46% year-over-year revenue increase, to $485 million. “Nobody ever wants to capitalize off of a pandemic, but one thing that we were really excited about, and something that we really championed on the marketplace side, was keeping our boutique [partners]online and able to trade. And then on the platform side, we saw an increase in new clients and in new technology being adopted. We were really fortunate to be able to have both sides of our business firing on all cylinders.” And that’s despite the fact that new competitors, including The Yes and Amazon’s Luxury Stores, entered the market. What’s more, some luxury brands remained hellbent on keeping to their own sales channels. “What we find sometim