The Glossy Podcast

Often worn by influential women including Michelle Obama on the red carpet, 12-year-old fashion brand Sachin & Babi is best known for its eveningwear. But luckily, prior to the pandemic and the mass cancelation of formal events, founders and married couple Sachin and Babi Ahluwalia had started to expand their product focus. “For the last three years, we've been looking at the business to see how we can make it a little bit more 'all things occasion,' [for] day or evening,” Babi Ahluwalia said on the latest episode of the Glossy Podcast. “We made a deliberate attempt at [around] the start of 2019 to showcase how you could wear certain pieces of clothing during the day. [So] that gradual shift had started. And the pandemic helped us to push it a little further, faster.” Now, Sachin & Babi customers can shop styles from linen shorts to peasant blouses. What also changed during the pandemic was the brand’s sales-channel split, moving from 60% wholesale to 60% DTC e-commerce sales. “It's [all] such a shift at the