The Glossy Podcast
Aviator Nation's Paige Mycoskie on the right retail location: 'Don't put all your eggs in the tourist basket'
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:39:07
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Sinopsis
When Paige Mycoskie launched 15-year-old fashion brand Aviator Nation, she was looking to solve her own pain point. “I was most excited to wear vintage clothing -- stuff that was made in the ’70s and early ’80s. And so I found myself looking for clothes at flea markets and thrift stores. But it’s not easy to find good T-shirts from the ’70s,” she said on the latest Glossy Podcast. “I’d spend a whole day looking for one T-shirt. Then it dawned on me: ‘Why don’t I learn how to make this?’ So I started sewing clothes for myself and I taught myself how to screenprint within a couple of weeks.” That led to a buyer from Fred Segal placing a hefty order, solely based on the shirt that was on Mycoskie’s back. And the brand took off from there. In the last year, with staying home being the norm, the level of comfort that comes with wearing a vintage-inspired T-shirt has been in demand. Brands have been adjusting their product offerings accordingly, which has meant new competition for Aviator Nation. But Mycoskie isn’