The Glossy Podcast

Rent the Runway, but for jewelry. That was the animating idea behind Switch, the company that buys and rents out jewelry for $29 a month. "Ultimately, jewelry is a very different product from apparel, for rental," Kadisha Cohn said on the Glossy Podcast. "It's a perfect product for rental. You don't really feel like it's ever been worn before. We sanitize it, we polish it, we kind of bring that shine and make it feel like it's new -- and oftentimes, it is new," Kadisha Cohn said. Switch also authenticates the jewelry in its collection, which includes thousands of styles. ("We have Chanel, Hermès, Dior, real diamonds and gold," Kadisha Cohn said, also listing Sophie Ratner, Mateo and Do Not Disturb.) Some of Switch's items are one of a kind, and none are valued under $100. Their average value is about $700, which is basically the cost of being a Switch member for two years. "In two years, to have an endless rotation of jewelry instead of just purchasing one piece -- that, probably, after two years you'd be sic