Disrupting Japan

How one innovative startup is selling true bionic legs

Informações:

Sinopsis

Startups solve real problems. During the boom times, the media focuses on the multi-billion-dollar valuations and the mega-IPOs. But even in those times, founders are innovating in the background and using technology to just make the world a better place. Today we talk with Sun Xiaojun, who started BionicM in 2015 as a way to replace the limb that he lost when he was a child.  And since then, he has built the startup into much more. We talk about the challenges he had to overcome to bring innovative medical technology to market, why Japanese universities still struggle to productize their impressive deep-tech,  and why the world has been thinking about prosthetic limbs all wrong for thousands of years. It's a great conversation, and I think you'll enjoy it. Show Notes Why powered prosthetics are a game-changer The challenges of being your own first beta-tester How coming to Japan changed Sunny's life How prosthetics are fitted and sold Go to market strategy and discovering the true customer