At The Coalface Podcast - Hosted By Jason Greenwood

Michael is the Global Head of Digital Experience and Brand for W. L. Gore & Associates - https://www.gore.com W. L. Gore & Associates are of course famous for manufacturing technical fabrics like their ground breaking Gore-Tex waterproof/breathable fabric Michael has been working with W. L. Gore for nearly 5 years, helping them build out their B2B Digital Commerce experiences Michael has worked for other leading B2B manufacturers such as BOSE & BOC Edwards and is a wealth of B2B eCommerce info Michael knows exactly wjhat it takes to build world class B2B teams and sales enablement and shares from his deep pool of knowledge In this episode, Jason & Michael discuss how he enables B2B digital commerce capabilities at some of the biggest manufacturers in the world!