At The Coalface Podcast - Hosted By Jason Greenwood

Suzie is the Digital Marketing & E-Commerce Lead (ANZ) at Metagenics - https://metagenicsanz.com Metagenics is a natural health product and supplement manufacturer Metagenics supplies the trade (Practitioners) and retailers via B2B eCommerce & EDI Metagenics is also increasingly leaning into DTC eCommerce for sales of its consumer/retail products In this episode, Jason & Suzie discuss the challenges and opportunities that eCommerce presents for manufacturers and how they can best leverage digital channels to educate, inform and ultimately sell more