At The Coalface Podcast - Hosted By Jason Greenwood

Derek is the Director, Strategic Accounts & Partnerships and GM North America at dataX.ai - https://www.datax.ai dataX.ai is a product data transformation engine which can instantly transform data from one taxonomy (or data model), to any other, using AI dataX.ai also acts as a product data sourcing, collection, cleansing and harmonisation service for B2B brands In this episode, Jason & Derek discuss the challenges B2B brands face around prepping product data for digital channels and how brands can turn this pain into a strategic data asset and competitive business moat instead