Digital Politics With Karen Jagoda

Molly Rima Hoopes, Senior Political Account Executive, Division D at VoterX, is working in the expanding arena where targeting and media offer new options for finding and persuading voters. Though traditional media buyers are still buying linear TV ads, cross-screen reach and targeting opportunities offer incremental reach for campaigns to find cord-cutters, deliver a call to action to specific audiences, and supply metrics about engagement for building relationships.   We talk about: Cross-screen reach and need for appropriate creative for each viewing experience Programmatic social display ad buying on social media to reach beyond the base Rich media formats that have been developed to increase voter engagement Targeting opportunities to reach new and low-propensity voters How Influencer marketing is being used in political campaigns #VoterX #PoliticalAds #DigitalAds #Fundraising #Organizing #VoterPersuasion #VoterEngagement #PoliticalCampaigns #Election2024 VoterX.com