Listen In

In a noisy world with so many distractions pulling us in different directions, it is easy to get lost and not make sense of what people are trying to communicate. This is true for both the person listening and the one being listened to. Listening with purposeful intention and saying the most important things first helps communication be clear and concise, having more impact. Joe McCormack is on a mission to help organizations master lean communication. In an age of shrinking attention spans, non-stop interruptions, and floods of information our messages are getting lost in a sea of words.   An experienced marketing executive, successful entrepreneur, and author, Joe is recognized for his work in narrative messaging and strategic communications. His book, “BRIEF: Make a Bigger Impact by Saying Less” (Wiley, 2014) tackles the timeliness of the “less is more” mandate. Because even expert communication can be thwarted by an audience that has lost the capacity to pay attention, he follows up with a pragmatic guide