The Best Business Podcast With Daryl Urbanski

Step into an enlightening conversation about the delicate dance between emotion and marketing with Brian Gregory, the driving force behind the innovative "Yes Test".Leveraging his extensive experience in publishing, advertising, and agency work spanning over two decades, Brian has established a unique perspective on the psychology of brands and the crucial role of emotion in consumer decisions. This interview examines the principles underlying the Yes Test, delves into the intricacies of emotional marketing and explores the habits essential for business success. Entrepreneurs, brand managers, and marketing enthusiasts stand to gain invaluable insights, illuminating new ways for them to connect with customers, inspire trust, and foster growth.Here are the reasons why you should listen to the full interview:Learn how to utilize the Yes Test to comprehend the primal emotions driving your brand.Understand the dynamics of applying emotional triggers effectively throughout the customer journey in tandem w