Take Out With Ashley And Robyn

Darren Mahaffy leads the global marketing efforts at Nature’s Path Organic Foods as the Vice President of Marketing. His goal is to convince consumers everywhere that choosing organic and healthful food doesn’t need to be a sacrifice on taste. Darren is using his extensive knowledge and experience in marketing consumer brands, having worked at companies such as Procter & Gamble and Gillette, to help Nature’s Path fulfill its vision of “Leaving the Earth Better Than We Found it”. In his time at Nature’s Path, Darren has led the marketing team to consistent share growth in the highly competitive RTE cereal, granola and kids cereal categories by driving trial and creating awareness of the Nature’s Path, Que Pasa and Envirokidz brands. His team has developed new TV advertising, raised the bar on consumer engagement in social media and launched great new products such as Qi’a Superfood Cereal and Bars, Gluten Free Granolas and Que Pasa Chips. Darren came to Nature’s Path from Weston Bakeries, a leading b