Hashtag Authentic - For Small Businesses, Bloggers And Online Creatives

WHAT WE TALK ABOUT* The often-underestimated importance of being “politely persistent”* Starting a blog and Instagram before you become an expert (practising in public), as a way to find clients after you graduate* The way Kimberly used Instagram not only as a photography portfolio but also as a way to train her writing voice ahead of writing her book, alongside her blog writing* The value of receiving immediate feedback on Instagram to hone our marketing skills: we immediately learn what works and what doesn’t, based on people’s responses* A burgeoning shift of women taking up space and creating businesses, that is reshaping our ideas of what it is to be a leader, what a CEO is, and what “sales and marketing” should look like* The historic under-valuing of creativity in the mainstream, and particularly in business (creativity is not perceived as productivity, and productivity is how we measure our worth), and how creative people (often women) are forging important changes to that attitude* Kimberly’s fabulou