Hashtag Authentic - For Small Businesses, Bloggers And Online Creatives

Things we talk about in this episode:Why Otegha left her career in advertising for freelance lifeStarting a business by following interests and opportunities, instead of by intentWhen your personal brand is your real self, and how this can help weed out inappropriate clientsNot worrying about being liked by everyone - and not putting everyone else's needs above your ownReclaiming words like 'marketing' and 'entrepreneur', and the different ways to build a business that balance personal and commercial imperativesThe changing metrics of businesses, and the things small business owners are nailing over bigger businessesHow small businesses and entrepreneurs benefit from being more nimble and agile - an essential skill for the digital worldHow Otegha self-published her first book as a special project, through a Squarespace website, promoting it entirely by herselfHow the book got picked up by a publisher, and the transition from self-published to being represented by a bigger publishing houseOtegha's upcoming boo