Hashtag Authentic - For Small Businesses, Bloggers And Online Creatives

Things we talk about in this episode:Erica's move from working as a journalist and fashion editor to running her own 'mini magazine' on her Instagram & blogThe impact of showing your real self onlineMoving away from London - and how this brought Erica clarity on her brand and voiceBeing a 40-year-old, size 12-14 fashion blogger - and why there's the need for every kind of body on InstagramWays to make money as a fashion influencer - sponsored posts, ongoing brand partnerships, affiliate links etc.The importance of due diligence when choosing sponsorships and partnershipsTransparency about sponsored content, and respecting your audience's trustThe lack of transparency around adverting and product placement in traditional media such as magazines and music videos, and the inequality of the conversations around it'Fast fashion' and why we all should be buying fewer clothesThe problem of money when it comes to choosing between fast fashion and more ethical brandsUsing your "influence" in positive way