Hashtag Authentic - For Small Businesses, Bloggers And Online Creatives

One of my favourite things about this podcast is that it gives me the excuse to have really interesting conversations with people whose work I adore. This week is the perfect example, and something of a fangirl moment for me, as my guest this week is writer and journalist Jon Ronson.  If you're lucky, you'll all have come across his work already - his books include The Men Who Stare At Goats, The Psychopath Test, So You've Been Publicly Shamed and Frank, some of which have already been adapted into successful movies. His most recent film credit is 'Okja', which came out earlier this year to adoration and critical acclaim. His newest venture is The Butterfly Effect, a podcast series looking at the way the internet has revolutionised one very specific industry, and the lives of a lot of very normal folk along the way.  Watching Jon's work evolve over the last few years I've really been struck by the role the digital world has had to play in it and how at home he is in the digital landscape. I wanted to find out