The Wedding Biz - Behind The Scenes Of The Wedding Business

Andy is happy to welcome Fallon Carter to the show this week! Fallon is a renowned founder and creative director of Fallon Carter Events, and she is acclaimed for her fusion of southern hospitality with international luxury in event planning. Listen in as she shares insights into her childhood inclinations towards hosting and entertaining, tracing her journey from contemplating law school to discovering her passion for event planning after a pivotal experience in Paris. The conversation unfolds into Fallon's distinctive approach as a planner and designer, characterized by a blend of southern tradition with modern aesthetics. She elaborates on her process of understanding clients' personalities and intentions through non-wedding-related photos, crafting unique experiences tailored to their desires. Navigating challenges, Fallon also emphasizes the importance of resilience and continuous improvement, sharing her aspirations for building a solid business foundation and exploring additional revenue streams, such