On The Media

If you discovered this series through Apple podcasts, or because you heard that we won a Peabody Award for our work; WELCOME! For our longtime listeners who have heard these episodes before, your weekly dose of On the Media will be available as ever, on Friday afternoon. Enjoy!     Episode 4: From The Extreme to The Mainstream In the 1970s, talk radio was hitting its stride, with hosts and listeners from all political persuasions. But the radio dial was about to change forever. Community needs assessments, requirements to offer public service programs and multiple perspectives, and limits on how many stations a single company could own were all eradicated. Technological and legal changes would consolidate the radio industry exponentially, allowing conservative talk radio hosts like Rush Limbaugh to take over the airwaves. In this episode, we look at radio’s last four decades to understand how we got to where we are today, and how conservative talk radio came to dominate a medium that once thrived on varied vi