Art Of Consulting Podcast

222 | Lessons From a Brand Strategist: A Journey with Gabriella Cray

Informações:

Sinopsis

Welcome to the Art of Consulting, your go-to source for expert insights on mastering ERP success. Today we have a special guest with us! Together with Andy Fry, special guest Gabriella Cray, Principal and Founder of the Boss Blueprint Agency is introduced to the show. Gabby's shares her background as an event planner and her journey into brand consulting. Knowing Your Niche: The duo discussed the importance of understanding your niche and target audience. Gabby's focus on brand strategy and management for nonprofits and government projects and what are the advantages of clearly articulating what you do and who you do it for.   Building Relationships and Business Development: Gabby shared Insights into effective business development for consultants. They talked about the analogy of dating and finding the right clients and the significance of investing in conferences and networking to build relationships. Timeline of Client Relationships: Gabby then shared her experience with clients taking three to six month