Podcast Talent Coach

The Show Funnel Solution – PTC Episode 041   If you listen to online business podcasts, you've surely heard the business funnel discussed. Online marketers move a large group of people into the big end of the funnel. As the price increases, the funnel gets smaller indicating fewer people buying.   Similar to the business funnel, we want to move our listeners through a show funnel. We want to engage our listeners, hook them by piquing their interest, and finally moving them through our content.   The size of the listener pool gets smaller as the group moves through the funnel. Many people will see our headline. A portion of those people will move further to read the description. An even smaller group will continue to move through the funnel by beginning to listen to the show. A subset of that group will actually get to the end of the episode.   How can we move our listeners through the episode more efficiently? How can we get more of our listeners to reach the end of the episode?   In this episode, we discuss