Podcast Talent Coach

Consistent Podcast Brand Message – PTC Episode 026 New Media Expo 2014 in Las Vegas at the beginning of January was an amazing experience.  Every podcaster I met was interested in sharing the knowledge.  I discovered many new podcasts.  The best part of the event was meeting so many fantastic people. One common theme came to light as I listened to so many people sharing their ideas.  Podcasters are always looking for new things to talk about on their show.  They want to keep their content fresh. It is understandable that podcasters want to continue to deliver new content.  You want to keep your listeners returning for new ideas.  Delivering the same message over and over may get boring and stale.  However, when you stray too far from the core message, you run the risk of diluting your brand. There is a podcast about business and marketing.  I would listen to it on a regular basis.  This went on for a few months. I began noticing the show would post inconsistently.  Sometimes it would be weekly.  Other ti