Wharton Business Radio Highlights
Is Influencer Marketing Worth It?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:13:57
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Sinopsis
Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck. Hosted on Acast. See acast.com/privacy for more information.
