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Sales Jokes That Don’t Fall Flat with Jon Selig #195 There  are parallels between sales, improv and stand up comedy. Unfortunately sales jokes can fall flat and jeopardize a deal. In this episode Jon Selig shares advice on how to employ comedy to connect, build relationships and win deals. Sales and Comedy Each sales call has elements of standup. Open strong, close strong, probe the audience for their pain. display confidence. First you need to sell them on you. A simple  self deprecating joke is safe. Craft jokes specifically for a prospect’s pains and challenges within their industry. It is very easy to offend and alienate your prospect.  You only need to offend one person on a team to lose a deal. Don’t push anyone down Don’t marginalize anyone Don’t mock popular sentiments Be as politically correct as you can Have empathy and put yourself in your customer’s shoes. If you do that you won’t cross the line and have your sales jokes fall flat. Improv in Sales Frame your message within the problems and desi