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Phiology: The Secret Code of Leadership David Eisley #189 In this episode we meet Dave Eisley, author of the book  Phiology: The Secret Code of Leadership. Phiology is the  intersection of physiology, psychology, and philosophy in the context of leadership, but written from a sales management perspective. Phiology Focus for Sellers Dave and I discuss how Phiology addresses leadership especially in the case of  sales: Control your physiology to achieve optimal performance. Navigate obstacles by shifting your perception of events. Decode the origins and fallacies of decision making, in yourself and by others. Uncover vital parts of any system, revealing key leverage points that drive success. Expand your influence in an ethical and meaningful way. Sales and Leadership Sales is responsible for the rise of humanity.  Our ability to trade separates us from the other species on our planet. Without the idea of a trade, and a fair trade, humanity has been able to team and create civilization. It’s all based on tr