Work Hard Play Hard | A Master Class For Your Life

033: Bob Burg | How To Be a Go-Giver Influencer

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Sinopsis

I was introduced to Bob Burg and his best-selling book The Go-Giver a few years ago, and by introduced I mean Kim would not let up until I read the book – and for good reason! At this point, it’s definitely the book Kim and I have gifted to the most people.   After reading The Go-Giver, I realized that, in business, I was more focused on me and my goals than what the other people’s needs were. I figure I’m not the only person out there who needs a dose of go-giving in their business life, so I start this conversation off by talking about how Bob does sales.   Then we dive deep into Bob’s new book, The Go-Giver Influencer: A Little Story About a Most Persuasive Idea. In one way or another, we’re all influencers in today’s digital world – and the insights in this book can be leveraged by anyone to grow their personal or business brand.   In This Conversation We Cover: [4:20] Growing up in the Burg household [6:10] Learning about sales from Zig Ziglar & Tom Hopkins [8:50] The principles of being a good writ