A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

916: Marilyn Watson-LaVergne: Clients Don’t Buy What We Do, They Buy What We Believe

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Sinopsis

Today With Marilyn Watson-LaVergne: Today on A Well-Designed Business I am joined Marilyn Watson-LaVergne. In her first career, Marilyn worked in marketing and public relations in New York City, witnessing the progression of branding for products and creative services, including interior design.  Now a seasoned designer and owner of Marilyn LaVergne Interiors, Marilyn is teaching us that we can’t be all the things to all the people—and what to do instead. It all starts with identifying what you believe and finding your point of differentiation, because clients don’t buy what we do. They buy what we believe.  Listen now to my chat with Marilyn to learn how to take this first step and where it will lead you. Pick It Apart [4:50] Marilyn explains the nuances and expertise that go into interior design. [10:11] Marilyn talks about how she became passionate about design and transitioned out of marketing to become a designer. [14:39] LuAnn and Marilyn discuss the impact a designer can have on their clients’ homes