A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today With Victoria Larson: Today on A Well-Designed Business I am joined by textile and wallpaper designer Victoria Larson. After creating gorgeous hand-screen-printed textile collections and dreamy wallpaper patterns for more than a decade, Victoria made a plan to leave the textiles behind (but in good hands) and focus solely on the wallpaper, which allowed her to reenergize her brand and grow with intention. Good businesses are grown strategically, and believe it or not, sometimes, we have to shrink in order to grow. In this episode, Victoria shares her story. We talk about finding creative solutions, leaving a legacy, and gaining creativity by crunching numbers, and so much more.  Pick It Apart [0:51] Victoria explains how she scaled back the fabric side of her business in order to focus on her wallpapers [11:43] LuAnn and Victoria discuss the importance of relationships, especially with licensing partners. [19:35] Victoria speaks about how she got into the money mindset and how that has helped her