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Today With Robyn White: We all know that marketing matters. But so often when I’m talking to newer designers, I realize that marketing is misunderstood—especially when it comes to the luxury client.  My guest today, Robyn White, understands that. Today, she’s here to talk about what marketing really is, how marketing for the luxury client is unique, and how to incorporate your personality and story into your messaging. Pick It Apart [2:26] Robyn and LuAnn reflect on what marketing really means. [6:54] Robyn explains the difference in marketing to a luxury client. [15:54] LuAnn and Robyn discuss how important it is for your website to show what makes you unique.  [27:43] Robyn explains how to convey luxury through your website.  [43:14] Robyn and LuAnn reflect on how important your website is. LuAnn Nigara and Robyn White's Ah-Ha Moments “The more marketing you do, the more you’ll start to realize that people don’t care that much about what you’re trying to sell to them, because it’s not about them.