A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today with Corinne Bentzen and Melanie Kaplan:  Welcome to a Well-Designed Business. On today’s sponsored show, I’m sitting down with Corinne Bentzen and Melanie Kaplan from The Company Store. We’re talking about the importance of staying on color trends, seasonal rotations of products, how the brand stays dedicated to premium quality, and their commitment to sustainability. Pick it apart: [18:34] Melanie shares her background in design and textiles, including experience in cotton mills that laid the foundation of her expertise.  [23:27] Melanie discusses how her team plays into the success of the brand.  [26:30] Melanie talks about the company’s design process and valuable partnerships.  [31:30] Corinne and Melanie share how seasonal rotation and constant innovation keep the brand’s designs fresh and relevant.  [44:23] Corinne and Melanie talk about how they maintain their commitment to artisanal quality. Ah-Ha Moments: “We have global design partners all over the world. It’s been my experience that