A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

On Today’s Flashback Friday Welcome to a Well-Designed Business. On today’s Flashback episode, we revisit episode 41 with Cheryl Janis. After an accident left her searching for help in the world of natural medicine, Cheryl realized that there was a powerful niche waiting for her—designing for boutique visionaries in the holistic health world. Niching opened up a world of possibility for her, and brought more joy to her business than she had experienced in her 19 years of design.  Pick it apart: [5:45] Cheryl shares her story of how a frightening accident and a difficult recovery led to her niche. [13:08] Cheryl highlights the positives her niche brought to her business.  [20:20] LuAnn and Cheryl pick apart the scary parts of niching and how Cheryl overcame them.  [27:23] Cheryl explains evidence-based design and how it helped her improve as a designer.  [56:08] Cheryl shares how “snail mail” gives her a unique opportunity to connect with clients. LuAnn and Cheryl's Ah-Ha moments: “All this creati